Project Specs
Problem
My work on Panamericana's website marked a significant step up in scale compared to my previous projects. They sought to rebrand as one of Colombia's largest marketplaces for books, technology, and toys, but their existing site didn't showcase these ambitions effectively.
Solution
Rebuild the brand’s website from the ground up, focusing on creating a clear and user-friendly client experience for desktop and mobile.
Prototype
Screenshots
Reflection
This project marked a significant advancement in my UX/UI design portfolio. Panamericana approached us with multiple conversion challenges on their platform, which we successfully addressed, resulting in a substantial increase in sales. Although the initial design we delivered met the client's needs, they later opted to implement extensive changes to the site, which unfortunately means it no longer reflects our original vision. While I respect their decision, I believe it is a missed opportunity to showcase the original vision we developed.
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