A digital redesign project for improving online book sales and user experience for one of Colombia’s largest retailers.
+35%
Increased Sales
-23%
Card Abandonment Rate.
+14%
Site Engagement
Problem
My work on Panamericana's website marked a significant step up in scale compared to my previous projects. They sought to rebrand as one of Colombia's largest marketplaces for books, technology, and toys, but their existing site didn't showcase these ambitions effectively.
Solution
Rebuild the brand’s website from the ground up, focusing on creating a clear and user-friendly client experience for desktop and mobile.
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